Skip to content

10 Key Steps To Building a Great Small Business Website

Creating a new website or updating an existing website can be quite the overhaul. For small businesses, it can be even more challenging if you do not have dedicated staff to consistently maintain your website. However, we are deep in the digital age, and having a website that stands out among your competitors is likely the number one source driving whether or not you’re getting leads. 
If you’re looking at your current website (or wishing you had one) and you feel frustrated, confused and not sure where to start- here are our 10 key steps in building a great website for your business.

Define Your Business & Organize Your Assets

Your customers will be looking to your website for credibility. If your business is undefined, confusing, or hard to understand, your customers will look elsewhere. It is incredibly important to sit down and truly define your business. Have things changed in the past couple of years, if so, what? Have you restructured or added more services? Write all of this down, including your core values and business history. 

When creating a new website or updating an existing website, having assets accessible to your customers is a great way to show trust. Using real photos of your products, services or employees makes you personable. Go through all of your assets and make sure images, photos, and documents are organized and easy to find when it’s time to implement them on your website. 

Pro tip: If you have images, make sure they’re high resolution (and preferably horizontal)! The better quality, the better they’ll look on your website.

Review Your Current Branding Materials (Logo, Colors, etc)

Creating a new website is one of the most perfect opportunities to review your branding. After all, your website is the main hub for most if not all public-facing material for your customers. If your logo is looking a bit outdated, or doesn’t measure up to your competitors, then it may be time to consider a brand refresh. This also includes your brands’ colors or fonts as well.

Audit Your Current Website: What Works & What Doesn’t Work

If you don’t have a current website, then you can skip this step! If you do, then pay close attention. You might think your current website is not worth salvaging, but that may not be the case! Audit your website and make a list of what works for your business, and what doesn’t. Does your “about us page” need updating? Make a note of that. Do you like the way your services are displayed on the homepage? Make a note of that. Having a current website is a good way to start building a great one, using it as a starting point. 

Identify Your Main Users

What YOU want for your website may not be what your users want. And after all, your users are the people bringing you revenue, you’ll want to make sure that you’re giving them what they need to do so. Think about the people you (a sales rep, or someone else in your business) speak to on a daily basis. What are their demographics? Do they share similarities in income? Is there a specific way you speak to them? These questions are just a few that you can ask yourself when identifying your users.

Knowing your users will help make content and design decisions for what will be on your website. What kind of CTAs (call to actions) to take, what language/voice/tone/messaging to use, how to display specific information, and more. 

Know Your Competition 

You likely have a good grasp on your competitors, but have you done a deep dive into their digital presence? Specifically, their website? Go through every page on their site and much like what you did with your own, write down things you like or dislike about it. What do you think your competitors do well on their site, or where do you think they’ve missed the mark? In evaluating your competitors’ websites, you’ll also be better able to communicate what you want as well as start thinking on new ideas you can bring to the table that might stand out.

Pick & Register a Domain Name

If you already have a domain name, you can skip this step! If not, then you’ll want to choose a domain name and register it as soon as you can. No one “owns” their domain name. In fact, all domains are leased from online registrars. So, it’s important to choose a domain name that will be easily accessible to your users. We’d also recommend registering your domain name under multiple, popular “top-level” domains (ie; .com, .net, .org, etc). This will help keep other people with the same domain name as yours from purchasing a similar top-level domain. It will also redirect your users if they accidentally use “.net” vs “.com”. 

Explore Opportunities To Extend CTAs

Is the main CTA (call to action) on your website for people to call you? Or, is it to fill out a contact form? Use the opportunity of a new website to really explore the ways you can get users to take action on your website. Perhaps, it’s to sign-up for a mailing list or newsletter, request a quote, or apply for a job to name a few. 

Identify What Makes You Unique

As you’ve reviewed your current business’ brand, your website and your competitors, analyze your findings and identify what makes you unique. Is there anything that helps you stand out amongst the crowd? What can you personally give or do for your users that will make them choose you? Promoting what makes your business unique is one of the best ways to drive traffic to your website. It makes your business stand out with personable qualities, or perhaps qualities that people are looking to strive for. 

Introduce a New Marketing Strategy 

With older websites, it can be hard to implement a new digital marketing strategy. To get a strategy noticed, you need all parts of your marketing to be up to date and accurate. If you want to start working with Google Ads, then you want to make sure your ad landing pages on your website are reflective of your current business practices and you’re putting your best foot forward. Your website plays a pivotal role in any marketing campaign or strategy, so when you create a new one, it’s a great opportunity to begin working on introducing new ways to grow your business. 

Choose a Website Design Company You Can Trust

The last, and perhaps most important, part of building a great small business website is to work with a trusted partner with your best interests in mind. At Edje, our team has helped small businesses both locally and nationally achieve their business goals with a fresh, new website. 

Our experts in content, design, and development work with you every step of the way to ensure all of your needs are met. If you’re ready to take the next step in building a great website for your small business, connect with us today and let’s chat!