The Des Moines Feed & Nature Center website introduces a clean and bright appearance to their brand. With high resolution, colorful imagery, and bright brand colors, the vibrancy of their organization is communicated across the website. One of their biggest needs was to incorporate e-commerce functionality to let their users purchase directly from them. This was added along with the ability to categorize, sort, and search for products. We also updated the user experience across the website with content that is more easily accessible for the user, providing a better flow and user journey.