If you’re a livestock producer looking to gain an edge on the competition, digital marketing offers a huge opportunity to build your brand.
As consumers move increasingly online, establishing a presence on the web is vital for businesses of all shapes and sizes – including those in the livestock industry. Livestock producers can use digital marketing to increase awareness of their brands and products, keep their audience engaged, and find new customers for their products.
At EDJE, we help livestock producers and other agriculture companies build their online presence every day. Interested in learning more about leveling up your digital efforts, or wondering where to get started? Here’s a quick guide to the whats, whys, and hows of digital marketing for livestock producers.
What is Digital Marketing?
Digital marketing is the use of online technology like websites, search engines, social media, and more to connect with customers and sell your products and services.
The goal of digital marketing is to reach your customers on the devices and platforms they are already using so that you can raise awareness of your company, reach new audiences, build customer loyalty, and more.
Here’s more on the benefits of digital marketing for your livestock company.
The Benefits of Digital Marketing for Livestock Producers
1. Expand Your Reach
Whatever marketing channels you’re currently using, digital marketing will multiply your efforts. Producing a website and marketing online lets users find your company right where they’re at – on Google and social media. Your website, social media accounts, and digital ads will work for you 24/7, showcasing your products and services and bringing more eyeballs to your business.
2. Show off Your Products
Websites and social media are prime places where you can share photos and information about your livestock herd, making it easy for customers to get the details they’re looking for. Your website allows you to share profiles and information for your bulls and cows, tout recent awards, or display information on upcoming sales. Social media provides another opportunity for you to share what’s going on and how people can learn more about your livestock.
3. Engage with Customers
Digital marketing efforts make it easy to connect with your customers online. Your social media accounts and your website’s design and tone give customers a window into your brand’s personality. Email marketing allows them to keep up to date through newsletters or special offers, and maintaining a digital presence will allow them to easily send you messages, write reviews, and share online about your brand.
4. Gather Metrics & Data
Using digital marketing will also provide you with a wealth of data you can use to better tailor your services and advertising. That includes data like:
- The number of visitors to your website.
- Google search keywords & phrases that are bringing people to your site.
- The amount of time they’re spending on your site.
- How users are interacting with your site and what they’re clicking on.
When you work with a company like EDJE, we’ll hook your website up to Google Analytics, a free web service that tracks data on how users are interacting with your site. It’s one example of the digital data that will be available to you.
5. Target Your Audience
Digital marketing efforts allow you to drill down into your audience and then use that data to market to them where they’re at. Advertising campaigns allow you to target the people who are likely to engage with your products on the platforms and the online searches they’re using, helping you market to them more effectively.
How Livestock Producers Can Boost Their Digital Marketing Efforts
What are some ways livestock producers can take advantage of digital marketing? Here are a few of the many ways you can boost your efforts.
Search Engine Optimization
At EDJE, we build every website using web industry best practices that help your site be more visible in Google searches. Optimizing your site will increase the chance of your customers finding you – as well as potential customers who are searching for products and services like those you offer. If you already have a website, making improvements to make it more usable for search engines can also help bring more eyes to your products.
Paid Search Advertising
In addition to getting your website to appear in searches, there are opportunities to run ads on search engines for people who are running searches that relate to your services. This can be an effective way to target the people who are most likely to engage with your brand.
Social Media Advertising
Social media is a valuable way to add personality to your brand, reach new audiences, and advertise with potential customers. Finding social media channels that your target audience is on and then connecting with them and marketing to them will help increase your visibility.
Content Marketing
Writing and publishing articles that are educational and valuable to your readers – like through a blog on a website – can help you build a reputation as an expert and attract the trust and attention of potential clients. You’re also able to produce more content that is optimized to show up in search results and bring people to your site who are searching topics related to your company.
Email Marketing
Email marketing allows you to remain in contact with users who sign up for email alerts or newsletters from your company. It’s a way to build rapport with your brand, showcase your products, and engage with your customers.
Are You a Livestock Producer Interested in Digital Marketing? Contact EDJE Today!
At EDJE, we specialize in helping livestock producers, farmers, and small businesses grow their online presence by creating quality websites and giving them the tools they need to succeed in the digital landscape.
Talk with our team of experts today to learn more about how we can help you!