Cattle feed companies face a unique set of marketing challenges that, when combined, make it difficult to achieve steady growth. Some of these challenges include:
• A small, niche market that makes it difficult to engage clients
• Difficulties achieving product differentiation from competitors
• User resistance to changing established feeding practices
• Struggles with building brand awareness
While these challenges make it difficult for small or newly-started cattle feed companies to create sustained market growth, they aren’t insurmountable. In fact, a comprehensive digital marketing strategy that leverages relatively low-cost social media advertising can more than level the playing field and create tremendous growth opportunities.
Facebook is the granddaddy of social media and is ideal for building brand awareness and overcoming educational barriers. Posts on Facebook allow businesses to reach a broad audience, share detailed information, and highlight images or videos about your products. Facebook ads can be narrowed down to selectively target users most likely to be interested in your products.
While Facebook Groups offer a tantalizing opportunity to engage with your target audience, most groups prohibit or restrict advertisement posts or videos. Businesses are well-advised to carefully read each group’s policies and/or speak with the appropriate Admins before posting in a group.
LinkedIn is unique due to its usefulness for business-to-business (B2B) marketing. A successful social media marketing strategy should consider using LinkedIn to connect with other businesses and industry professionals to build brand awareness. Additionally, sharing informative articles, case studies, and industry news on your feed can help you differentiate your products from competitors and overcome established feeding practices.
YouTube
YouTube is the perfect channel for sharing longer videos, such as product demonstrations, customer testimonials, and educational content about cattle feed and livestock management. This makes YouTube the ideal platform to break down educational barriers, encourage users to change established feeding practices, and showcase your product’s superiority and value.
Twitter (X)
Twitter is another great channel for building brand awareness. The ability to provide quick updates, share industry-related news, and engage with customers and industry influencers makes this social media platform a great option for growing your business. Be sure to use relevant hashtags to maximize your brand’s visibility.
Instagram is great for visual content. You can share photos and short videos of your products, success stories from customers, and behind-the-scenes looks at your operations. Instagram Stories and Reels can also be used for more dynamic content which is helpful for truly engaging your customer-base and increasing your brand recognition.
A Trusted Digital Marketing Partner
It can be difficult and time-consuming to navigate multiple social media channels and generate meaningful, engaging content. We highly recommend that emerging cattle feed businesses select one social media channel such as Facebook and master the ability to post engaging content there first. As you begin to see increased results, you can expand your efforts to other social media channels.
However, there’s no reason to grow your business by yourself. At EDJE, our team of social media and digital marketing experts is ready to partner with you to meet your business goals. Leverage our experience and knowledge to grow your cattle feed business so that you can focus on providing amazing products and services. Contact us to get started today!